Perhaps you are wondering, “What steps do I take to make this all happen?”  With so much information available online about how to start an online business it can get very overwhelming. I Stairswish could say that there is a simple 1-2-3 step formula and magically you are all set with everything done for you.

However, there are proven and tested strategies that work and if you are serious about putting in the time and effort to build your own business then continue reading. Why reinvent the wheel? Follow the pattern that others have used to achieve success.

That is why this website is called The Path To More Income. Although there are many paths to arrive at your destination, I will share the process I took and continue to take on my journey to building a successful online business. 


  1. Blueprint
  2. Tools
  3. Location
  4. Foundation
  5. Build Your House
  6. Open House day!



A blueprint helps you clarify your vision and allows you to head in the right direction and ensure you arrive as planned. What is your expected outcome? In other words, what do you envision the end result will be once you have completed setting up your online business? blueprint

Ask yourself the who, what, where, when and how questions:

  • How much space will you need? – plan on growth!
  • What type of furniture will fill the rooms? – plan on quality of the contents
  • Who will live in this house? – affiliates – customers – visitors – editors – contributors
  • Where will this house be located? – high traffic – very visible
  • When do you plan to have your open house? – ready to show to the world!



     construction tools

Having the tools to do the job is very important. Not all tools are created equal. For example, a training program might offer you valuable training but leave out important gaps in your learning that would hinder the speed with which you move forward. 

  • A dependable laptop or PC
  • Training – this can be costly but continue to read and see how you can get FREE training.
  • 24/7 Support – this is important as you will have many questions initially.
  • Resources, such as, where to obtain free to use or share pictures, keyword search tools, hosting, domain names, affiliate marketing, YouTube video creation, etc.
  • Networking with others doing the same as you. – you don’t have to do this alone. 

3. LOCATIONtraffic


One of the keys to online business success is TRAFFIC! Website traffic is what will generate the income you are looking to make. Traffic is generated in many ways:

  • Writing content that people want to read. – Content is king – writing information that is of value to others is vital to gain respect and traffic.
  • Getting rankings with Google – based on your content
  • Paid traffic
  • Ad Buys
  • Creating videos 
  • Social Media

No matter how many ways there are, the main source for your traffic is Content, Content, Content. It is the main focus for generating traffic. If some of this sounds foreign to you, don’t worry, it did to me as well. However, at Wealthy Affiliate, you can learn this an much more.

The amount of knowledge I have gained and have yet to continue to gain is amazing. Sign up for a free account and get the same training I have been so fortunate to receive.



Without a solid foundation, you’ll have trouble creating anything of value. –

The foundation of a successful online business is your own WEBSITE.  Just like a contractor makes sure that before he starts building a house he has a solid foundation on which to build it on, you need to set up a web presence with a good foundation.

You might have heard the story of the foolish man who built his home on sand vs the wise man who built his home on a rock. Enough said. Quality matters, therefore, you do not want to cut corners or build on what you “thought” was a strong foundation. Make sure your website is hosted and managed by a quality company.

Following a proven strategy will ensure that you build a solid website that will generate income for years to come. Don’t worry, I had no clue how to set up a website but within 3-4 weeks I had my first website up. You can visit it at I am still working on adding more content to it but you can see how much I did in my first few weeks thanks to the Wealthy Affiliate training process.


Finally, you have your foundation laid out. Now, do you want a website that will be welcoming to your guests? One that results in long-term, ongoing revenue? The contents of your website are vital to your success. Not only do search engines, like Google love quality and lots of content, but so does your audience.

People love to read things that are of interest to them and that can possibly offer a solution to what they got online to search for. This is where you share from your heart something you are passionate about, a skill you acquired that can help others, solutions you can offer for problems and more.

You do not have to be an English major or have a degree in literature or journalism but do use the tools to make your content the best it can be. Have others read it and give you constructive criticism.

Write content from your personal experiences and your heart.  The internet is full of “information” already and writing from real life experiences along with integrity, honesty and a desire to reach your audience will result in traffic which results in revenue!


Finally, you are ready to PUBLISH your website and “open” for business!        open house

I used to sell real estate for Century 21 when I lived in Long Island, New York years ago. One of the exciting days for a realtor is when you get a house ready for an OPEN HOUSE to show to prospective buyers. You work for days making sure the house is staged properly so that it shows well. You might have treats to offer, such as sandwiches, cookies, and coffee.

Surely you have heard about “staging” a home to increase the chances of selling it. Look around and check some websites on the internet. Some “look” really nice but are full of ads and no useful content. Make sure your site is attractive and appealing to the eye but also filled with content that is of interest and provides value to the reader.

In an open house, as the prospective buyers walk through the house, you would provide a flyer that highlights all the features and “benefits” so that they can make an informed decision. Your website should also be clear about the features and the benefits to your audience.

Ultimately be genuine, warm and honest which results of ongoing business because word of mouth can be a powerful advertising tool.


Once your website is ready and you continue to enhance it with quality content on a regular basis you will start finding many ways to make money as a result of the traffic it will begin to generate.

What are some of the ways I can make money with my website? I am glad you asked!

  • Selling Affiliate products (Affiliate Networks and Direct Affiliate programs)
  • Selling Advertising (to other website owners)
  • Creating and Selling Your Own Product (ie: ebooks, training courses, or a physical product)
  • Selling Your Website – if the traffic is high enough, you could sell for a lot.
  • Pay Per Click Ads (ie: Google Adsense, Infolinks,, and others)
  • Cost Per Action Networks (ie:, Clickbooth, Adscend media, and others)

This might all sound alien to you right now but part of the incredible training available at Wealthy Affiliate is that you will be able to learn, not just from the courses, but from a large community of entrepreneurs all ready to impart their knowledge with you. All you have to do is ask and you will receive guidance ANY time you ask.

Why do I recommend that your first step be to sign up for FREE to Wealthy Affiliate?

Because you get to “test drive” the process without having to spend a cent, as well as, getting access to a 10-lesson course that is part of the Wealthy Affiliate Online Entrepreneur Certification. Not to mention 2 FREE websites!

Take your very first step towards becoming an online business owner equipped for success!

entrepreneur certification

Are you ready to take the first step TODAY?

What Steps Do I Take?

6 thoughts on “What Steps Do I Take?

  • September 28, 2016 at 1:34 am

    I loved your analogy! Online marketing is definitely not a magical solution to get rich over night. But if you put the right amount of work in, you will definitely reap the benefits. I just started and while it does require commitment I love that I’m doing something that I like and also forming a source of income out of it.

    • September 28, 2016 at 12:04 pm

      Agree that it is NOT a magical solution. Our society is used to the “microwave” mentality of instant fulfillment and we have lost the value of the rewards of hard work and seeing the fruits of your labor as a result. This is our own business and we need to treat it as such without taking short cuts and making the commitment it takes to build a solid business. The fact you can draw an income from those efforts is awesome although with Wealthy Affiliate you also get to build a sense of community and learn from each other. Thanks for visiting my website! Much success to you!

  • September 28, 2016 at 3:40 pm

    Awsome stuff right here! This is really helpful and I love that you explain very step. Building an online business is all about having a good vison and doing what is proven to work. That is exactly what you are teaching here. Good job!

    • September 28, 2016 at 4:18 pm

      David: I am glad that the article was helpful as it can get very overwhelming if you do not break it up in steps and pace yourself. I hope it will be of much help to others traveling down the same path. Thank you.

  • November 20, 2016 at 7:51 am

    Good comparison. One should build a foundation which is building out more contents, seo and many more before you seriously start making money.

    • November 22, 2016 at 2:30 pm

      I agree. Too many people expect fast results but it is not until you have enough content that the traffic will begin to happen and where the opportunity for income becomes a reality.


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